Comments on: Some Thoughts On Sponsorship

By: Dan

Dan — Mon, 02 Nov 2009 15:30:16 +0000

cameron, nascar indeed does exploit its sponsorship….Lowes, Home-Depot, UPS, BUD, McD’s, southern boys love this crap. Now, not to say cycling shouldn’t, i think its fine that cycling is as much intellectual as anything, therefore we sit back and think…quickstep? hmmmmmmm

By: Cameron

Cameron — Mon, 02 Nov 2009 03:26:36 +0000

Cosmo – What sport has any real correlation between the sponsors and the sport at the top levels? NASCAR: Tide, Budweiser. F1: Lucky Strike, Computer Associates. Pro Stadiums (stadia?): Heinz Field, 3 Com Park, etc…

By: iworedettos

iworedettos — Fri, 30 Oct 2009 16:26:54 +0000

stac-plastic is what happens when still more x-fire framed/edge wheel riding 35+ cat4s enter anything twisty at a cx race near you.

[i may or may not resemble this remark.]

By: Dan

Dan — Fri, 30 Oct 2009 16:10:02 +0000

here is one that is timelessly cycling: Faema, now that does make sense

By: cosmo

cosmo — Fri, 30 Oct 2009 15:07:24 +0000

See, I figured at first that it was company that made futons, but the spelling just seemed too hilarious. Now I have no idea what's going on—is Footon the Italian company is the new sponsor? Are the Danes in any way involved? And why are companies who haven't gotten around to promoting themselves via the Internet suddenly promoting themselves via cycling teams (not that I'm complaining).

By: Sebastian

Sebastian — Fri, 30 Oct 2009 04:47:31 +0000

One logical team sponsor that springs to mind: Molteni made mincemeat.

By: joeschmo1of3

joeschmo1of3 — Thu, 29 Oct 2009 20:40:46 +0000

Hey Cosmo,

You forgot to add in Silence-Lotto, which just happens to be selling sleep aids. And back when they were Predictor-Lotto, Omega Pharma was selling pregancy tests. Go figure on these combinations with cycling.

By: Dan

Dan — Thu, 29 Oct 2009 20:25:32 +0000

and thats why Radioshack seems a likely success. My buddy and i think too logically about this kind of thing in the off-season, and a Nike-Livestrong team makes so much sense….so lets put together a team…radioshack w/no radios on the next Tour fellas’. Makes sense, here’s $30million$. A sure fire way to succeed in cycling.

my favorite sponsor was Mapei….quickset concrete, now thats a gimme success for a classics team!

By: Marcello

Marcello — Thu, 29 Oct 2009 19:33:52 +0000

One more team to include in the list is the Diana/Colnago squad from the 90s. Giuseppe Saronni’s squad sponsored by a women’s shoe company.
http://cyclingwebsite.net/ploegfiche.php?id=8058

By: ryank

ryank — Thu, 29 Oct 2009 18:26:29 +0000

I am still floored that Discovery didn’t try to milk their sponsorship more than an episode of “Overhauling” featuring Armstrong and Sheryl Crow.

However, I think a solid sponsorship would be Apple/Cervelo. Guys who buy Cervelos obviously have no problem dropping piles of money and most Apple products aren’t cheap either. It seems like a well matched demographic – Quality (and expensive) bikes paired with quality (and usually expensive, but I don’t mind paying for it!) electronics.

Plus they’d have ALL white kits. Jon Ive-designed kits? Shiiiiiit.