It’s strange, really—crafting a race strategy and timing that perfect attack doesn’t seem so different from devising a policy for dealing with the media and scheduling your tidbits to the press for maximum impact. And yet, cyclists and those involved in cycling seem to have a near-bottomless penchant for screwing it up.
Take Floyd Landis and his latest set of Postal doping allegations. Sure, they were European television interviews and mostly just expansions on previous statements, but come on, dude—Thanksgiving break? When the few people paying any attention to the news will have to make it past irresistible Black Friday newsoids to read your stuff? Why even bother?