Archive | May, 2012

The Amgen Tour of Confused Californian Branding

13 May

The Tour of California has an image problem. Mercifully, it’s nothing to with jersey zips—it’s more that the race’s marketing material is absolutely incomprehensible. Let’s overlook the fact that “Eight Days of Epic” uses the most cored marketing term in recent memory (it’s been a joke on Archer for crying out loud)—the Tour of California […]

Giro d'Italia 2012, Stages 1-3 – How The Race Was Won

8 May

It’s nice to have a rest day so early in this years’ Giro d’Italia, because it makes for less footage and fewer competing stories for the grueling stage race HTRWW. The tenuous creative thread running this latest piece is all over the place—linguistic, geographic, and historical anachronisms abound—but I’m too exhausted to care. [right-click for […]