The (Go) “Jens!” Shirt
Apr 16th 2010Fashion & Operation Monetize
UPDATE: Also available: Jens! coffee mug and Jens! beer stein.
I was looking at the Amstel Gold start list this morning and noticed that dossard #178 would be worn be a certain indefatigable German on the SaxoBank roster. It reminded me of a few reader requests that came in shortly after I added the “Stop Lance” shirt to the Cyclocosm shop.
However, the idea presented a few design problems. The whole “Stop Pre” thing doesn’t really work on Jens. Sure, he’s got a bit of the cockiness and knee-jerk reactivity that made Pre such a polarizing figure, but under normal circumstances Jens just seems way too goofy and enthusiastic to evoke an antagonistic response


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