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The East Coast’s most West Coast ‘cross race now has a t-shirt.
BRO DO YOU EVEN BACKGROUND PROCESS?
(finished product here)
“Last year I’d managed about three days on my mountain bike by this point in the season. This year I’ve done 40. It helps me improve for that ‘oh shit’ moment – will I jump this, will I make this turn, how will I not crash?
It’s something that you get all the time in European cyclocross, so I had to go over to mountain bikes to get those risk-and-reward-type skills. If you go down a muddy chute in Namur at 25 miles an hour, and do it clean, you’ll get a reward for that. But if you’re braking, you’ll be at the back of the race.”
I guess BK-1 exhausted their budget on the ad buy and didn’t have anything left for creative?
“Proactively and aggressively neutralize negative issues to cast USA Cycling in the best possible light.”
Jealous…Don’t think I ever got to use ‘aggressively neutralize’ in a job posting before.
Director of Communications and Digital / Social Media
This isn’t the worst part.
The worst part is that someone applying for this job is going to tell them that responding to negative issues with aggression is totally counter-productive to casting USA Cycling in the best possible light.
Then they’re not going to hire that person.
“…I must be a lightweight, because the bartender handed me her iPhone, where she’d had a message translated to English: ‘Agents can drive for you.’”
—Phil Gaimon, in his first ESPN Endurance blog.
Don’t love the network, but like most things Phil does, the piece is quite good. He’s especially adept at speaking to a general audience.