There’s an easy way to make a million people agree with you—present an argument that’s both simple and entirely compatible with their existing values.
An example: A man is suspected of burglary. He has left fingerprints near, but not at, a number of crime scenes, 11 friends are willing to testify against him, but the suspect has never been caught in the act of robbing a house. Should the state press charges?
It’s hardly a moral dilemma, and you’d certainly be hard-up to find many people who’d call it unjust. And yet, last Thursday a
suspected burglar convicted doper effectively pled “no contest” after the authorities brought just such a charge, and in the process convinced millions that not only was this slam-dunk of a case a witch hunt, it was somehow “#unconstitutional” as well.