Strava revealed a startling number to The Verge. As a long-time user, I’m really hoping its a typo.
Tag: The Industry
A Hashtag #ContentUpdate for all my Hashtag #Content
I am not the sort of person who makes New Year’s Resolutions. But if I were, one I’d have been consistently breaking every year for the past decade is making a more concerted effort to centralize and market my #content. So I will periodically recap my recent work on this blog—which, as an ancillary benefit,…
Two Little Job Listings Reveal Outside’s Big Content Failure
Outside Inc., posted two job listings last month that perfectly encapsulate how clueless the organization is about its core product.
Rantcast #14 – The Myth of The Infallible LBS
Well, had some people complain about censoring the profanity last time which is fine—since this edition of the Rantcast is probably going to piss the living shit out of everyone anyway it probably won’t matter. Last time around, my beef was what cycling commentators weren’t saying, this week it’s on what the industry won’t shut…
Can We Please Stop Ruining Bike Races With Electronic Shifting?
I’m not going to claim impartiality here—if nothing else, I think electronic shifting is massively over-priced. I’ve never ridden it—I hear it shifts well and smoothly and precisely and is super-cool, and I have no reason to dispute that. But similarly, I think there’s no counter-argument to the fact that when it doesn’t shift, you…
Rantcast #11 – Peak Fondo
Script (not verbatim, contains typos, and sometimes I go off-book) Yeah, I’m back. needed a little post-Giro, post-How-the-Race-Was-Won vacation, to cool the engines, ride my bike to Montauk, not get fired from my day job, and—oh yeah, sleep, which is, for the record, what I am not doing now. Let’s start by going back, way…
Rantcast #10: On Coverage and Contractors
Script (not verbatim, contains typos, and sometimes I go off-book) Yes, it’s another delayed Cyclocosm Rantcast—but I’m not sorry, because last weekend I was temporarily relocated to the redwoods and hoppy, delicious ales of Sonoma County to ride bikes with fun and interesting people, and watch a little event you might have heard of called…
Rantcast #6: The Death of "Trickle Down"
Script (not verbatim, contains typos, and sometimes I go off-book) SRAM, SRAM, SRAM, sram…I don’t really dislike you guys—it’s just bad timing. No, I’m not complaining about the ham-handed marketing of having a launch event and then embargoing it for three days in this interconnected, live-tweeted milieu, or that you’re offering hydraulic road brakes—despite being not…
Cyclocross: Cycling's George W. Bush
Ah, Cyclocross—scruffy, fun-loving younger brother of road cycling. None of the endless training and expense, all of the fun, dirt, and beer handups, right? Surely this is the most populist of all sports, is it not? No, actually—not even close. Not since a third-generation Yalie picked up a Texas accent and ran for President as…
Put the Sharpie Down and Back Away from the Sidewall
Occasionally, people ask me why I don’t more actively seek out work in the cycling industry. Aside from the fact that it’s an insider’s game and I’ve got the schmoozing skills of a dyspeptic orangutan, there’s just no way I could bring myself to participate in the absolute nonsense the positions tend to require—all the…