The Week in Bike #49 – 19 December 2014

19 Dec

Doping fines, self-enforcement, doping stories, Mauro Santambrogio, “low-T”, ED, Riccardo Ricco, Cycle of Lies, skillz doping, Scheldecross, Zilvermeer, Laurens Sweeck, Steve Tilford, the older generation, motorpacing, van Garderen, “double standards”, TV, The Lance Chronicles, under the Postal Bus.

read more…

(report this ad)


Say Hello to Lupo Wolfie

15 Dec

The Giro d’Italia announced a new mascot today. I haven’t been graced with the accompanying PR copy, but I’d guess it’s something along the lines of “Lupo is the perfect mascot to bring this great Italian race to a world-wide audience!”


Lupo Wolfie, the new Giro Mascot

Say hello to Poochie Lupo Wolfie—the new Giro Mascot (via)


Lupo’s arrival marks the end of the road for the race’s previous mascot, Girbecco, whose demise, resurrection, and various zombie states have been a a running gag at Podium Cafe almost since his appearance on the scene in 2008.


Girbecco, the former Giro Mascot

Ah, Girbecco—you were so impenetrably Italian. (via)


Girbecco was always a bit obtuse—a mountain-goat built more like a post-retirement sprinter, with confusing horns that were both under- (compared to the real thing) and over- (for a cartoon representation) sized and that looked more like Big Bird’s legs in multi-colored stockings than anything else.

He was far too smoothly rendered to have been the work of “a little girl” as his origin myth states, something made all the more obvious by the old-timey spare tire wrapped around his bulging torso, and the unsubtle inclusion of “honesty” among the values the mountain goat embodies. “Values,” his press release stressed “which have always been linked to the Giro”.

To say Girbecco did not translate well is an understatement. His IRL counterpart lives only in the Alps and his name (a play on “stambecco”) just doesn’t work in English—except maybe South Africa and countries that compete against them in rugby.

But what Girbecco lacked in comprehensibility and wide appeal, he made up for in Italian-ness. The Giro’s always carried a bit of illogical flare, perhaps best exemplified by the defunct and byzantine Intergiro competition, though you could still see shades of it in the repeated neutralization polemica at this year’s event.

Girbecco was also a massive step up on his predecessor, “Ghiro”. It’s an obvious pun on the name of the race, and the common Italian name for the rodent Glis glis; despite unappealing English appellations like “fat doormouse” or “edible doormouse”, the creature itself is quite cute. Ghiro, however, came out looking like a wobbly-eyed cross between Don Corleone and Master Splinter—which, given the winners through his 2002-2008 tenure, isn’t entirely inappropriate.


Ghiro, the first Giro Mascot

“Don’ you worry, Gibo—I’m a-gonna make Savoldelli an offer he canna refuse.” (via)


Lupo Wolfie marks a distinct and meaningful break from this mascot tradition. He’s clearly a wolf, and devoid of strong-but-disorienting characteristics, with just the pink shirt to link him to the Giro. The wolf has tremendous recognition across cultures, and his name, which employes both the Latin (lupus) and Germanic (wulf) roots should be widely recognizable, too.

But for all his cute, cartoony appeal, Lupo is problematic. He’s a clear statement of the Giro’s intent to internationalize, but with that effort comes the challenge of maintaining the race’s unique character. Lupo checks all the boxes for cuddliness and comprehension, but how does he avoid, like every Olympic mascot in recent memory, becoming an amorphous blob of focus-group approval?

In many ways, the challenge of Lupo is the challenge facing all of cycling—how does the sport broaden its immediate appeal without diluting the unique character, history, and tradition, that make it so enduring?

read more…

(report this ad)


The Week In Bike #48 – 12 December 2014

12 Dec

Rabble rabble, Europcar, finances, rules, Astana, doping, CAS, stare decisis, Pickett’s Charge, money, appearances, progress, catastrophe, GP Hasselt, Druivencross, #CANTTOUCHTHIS, PFP, van der Poel skillz, road schedules, changing focus, returning emails, the list.

read more…

How To Watch A Bike Race

10 Dec

A brief guide to where to find the cool stuff during a bike race. Obviously, you’ll see the break, you’ll see the guys leading the chase, and you’ll see the finish, but I’ve always found the real meat of the sport to be happening just behind the focus of the camera.

read more…

The Week In Bike #47 – 5 December 2014

5 Dec

WorldTour teams, moustache, Astana, technicalities, MPCC, Neri Sotolli, Facts-4-Kreuziger, camouflage, Milton Keynes World Cup, Flandriencross Hamme, IAM Cycling, Velon, Vaughters, utopian pensions, money, rights, CyclingTV, consumer appeal, NCBSN, the basics, bells and whistles, trust.

read more…

The Week In Bike #46 – 28 November 2014

29 Nov

Playing pro, cars, airports, TSA, Astana, Francorchamps, Koksijde, airplanes, leg room, hotels, Velon, l’Equipe, ASO, telling stories, cycling season, Cancellara, Hour Record.

read more…

How The Season Was Won 2014

25 Nov

Obviously, specialization makes it tough to pick a “best” rider these days. So if I’m going to do it, it’s going to be a comprehensive approach. You can’t just look at who won the most competitive Grand Tour of the year and call it a day. Here’s how I see the competition, and who I see coming out on top this year.

read more…

The Week In Bike #45 – 21 November 2014

21 Nov

Bono, advertising, value, factories, cheap stuff, expensive stuff, peak Rapha, enthusiasm, stoke, Superprestige Gavere, mud, Vantornout, Cant, Koksijde, hour record, Martin, MTN-Qhubeka, data, wild cards, corruption, Kazakhstan, UCI, WorldTour licenses, funny doctors, a message from your Uncle Billy.

read more…

The Week In Bike #44 – 14 November 2014

14 Nov

Cold, Amstel, beer, Superprestige Ruddervoorde, signs, Jaarmarktcross Niel, movie bikes, interviews, Nibali, Vinokourov, Astana, Brajkovic, United Healthcare, guilt by association, teams, Evelyn Stevens, Lehman Brothers, “real” jobs, employment, tenure, security, weirdos, Thomas Dekker, Hour Record.

read more…

The Week In Bike #43 – 7 November 2014

7 Nov

The cycling TV product, VeloCenter, Koppenbergcross, Bpost, Superprestige, Zonhoven, Wiggins, Hour Record, Roubaix, Motofish Coffee, teams, minimum wage, sponsors, riders, Pantani, vaporware dope case, late payout, …but yeah TV production is the problem.

read more…