May 27 2013
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From the Tumblr
Always be Aqua netting.
Even the man’s hair was angry.
OK ok—I could keep making these all week, but this’ll be the last one until Specialized actually says something. Hopefully they’ll have taken the going-on-five-days of bombardment to heart and will have sworn off IP bulling. After all, ♫ the sun’ll come out… ♫
[still from a Blu-ray rip of Annie (1982). If you’re familiar with the music, the copy will make more sense]
FACT: this didn’t happen. But this is the message Specialized is sending. More or less:
"We are—and will continue to be—completely unrepentant about bullying small businesses, even when we are 100% in the wrong. Furthermore, we really don’t care how any of you feel about that.
In conclusion, go pound sand.
Oh, and support your local Specialized dealer—thx!”
It’s great that Cafe Roubaix is out of the woods—but the fact that Specialized was trying to enforce a trademark they couldn’t legally claim if anything increases the need for the company to provide an explanation.
While most historians focus on Francesco Moser’s advancements in aerodynamics and dop–err, exercise science, many overlook his contributions to social media as well.
Actually guys, this is just part of an “epic” @iamspecialized re-branding (see above). Send one letter, let social media response do the outreach for you.
So I finally tracked down @iamspecialized’s social media manager…
@JimmyEngoulvent En photo ça donne ça!!! 👍 pic.twitter.com/MGxoqAmxk3
Vive le Vélo
ALWAYS hang out in your kit and talk about the futures. ALWAYS.
Klodi wishes he was on the Kaiser plan. Getting out of the sport now vs. 2007, he’ll be lucky to end up on PricePoint, hocking Sette baggies.
Also, this appears to be from 2004, so this was like, the one year these dudes thought they had a reasonable chance of winning the Tour. [SPOILER ALERT] It didn’t go well.