Lemme just hold off on the continuing torrent of San Remo news to rip apart SRAM’s BS Sea Otter Press Release. Scroll down past “SRAM Force in 3-D” and you’ll discover the following passage:
“So far only members of the Kodakgallery.com-Sierra Nevada and Orbea pro road teams have sampled SRAM’s Force road group but that’s about to change.”
So really, I guess the big news here is that Bjarne Riis has now transferred to one of those squads? Because this sure looks like SRAM’s new bits on that there Cervelo. And what about Mark Zalewski and James Huang? Are they lying when they say the tested it at last year’s Interbike show? And if all members of the Sierra Nevada team got to sample the kit, should we assume that Jackson Stewart, shown here rocking Dura-Ace 10 at the Tour of California, wasn’t too impressed by it? I know it’s marketing tripe, but come on, how hard is it to hire a guy who write his way around such obvious falsehoods?
Well, with that out of the way, let’s return to the San Remo business. Velonews has today’s most interesting coverage, an approachable historical survey of the 97-year-old event. VN also offers an updated start list that’s, well, accurate this time. Eurosport’s preview ignores the possiblity of anyone not named Boonen or Petacchi claiming victory, but is the only major media outlet I’ve seen that recalls Tom Boonen isn’t particularly fond the event (search “rotkoers“). TdFBlog here makes the erroneous claim that Milan-San Remo marks the start of the classics season; in fact, the classics began yesterday at Nokere Koerse, but a lot of people didn’t see that, probably because they were blinded by the glare from Tyler Ferrar’s legs. And last but not least, Cyclingnews has its preview up, complete with prize list, and adds to it the word that Robbie McEwen, despite a broken rib, will still take the start line this Saturday.
thoughts on “SRAM Lies in Press Release, More San-Remo Previews”
VN also offers an updated start list that’s, well, accurate this time.
Apart from about 20 riders or so !
You really have to stop being such a nit-picker. Criticizing a press release is like flaming usenet posters over spelling errors. The press release was obviously focused on domestic pro teams, thus the exclusion of CSC’s use – an inaccuracy maybe, but a lie? That’s a bit strong, don’t you think?
And the fact that one rider hasn’t gotten his new gruppo onto his bike in February isn’t all that novel.
My guess is SRAM recruited some English major who works in their stockroom because he can’t get any other job to write the press release.
Perhaps you can volunteer to edit them for the company in the future?
Sure thing – I’ll volunteer to edit them as soon as the company volunteers to pay me.