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Tag: Strava

#ContentUpdate February 2023

#ContentUpdate – February 2023

Posted on 21 February 20231 June 2023 by cosmo

$28 in hosting overage charges—that’s what the traffic bump from my hastily-assembled Strava piece cost me. (Tip Jar is over on right for desktop, bottom of the page for mobile.) Strava’s Communication Breakdown My point was not that the business is imploding (it isn’t) but that their messaging in response to price-hike blowback was whole-cloth…

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June '20: 778,455 Jan '23: 30,000

Did Strava’s Price Hike Response Reveal its Business is Imploding?

Posted on 14 January 202314 January 2023 by cosmo

Strava revealed a startling number to The Verge. As a long-time user, I’m really hoping its a typo.

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is that we can really include everyone

Strava Needs To Start Backing Up Its Inclusive Marketing Claims

Posted on 27 July 202127 July 2021 by cosmo

Last week, a sponsored Strava Instagram post with adaptive athletes caught my eye. It’s a pitch for the company’s new Group Challenges feature, and powerfully highlights how the service can eliminate barriers between athletes, regardless of differences in sport, geographic location, or physical ability. The post’s message is one of inclusivity, something that’s been present…

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Strava logo on an iphone on top of a keyboard

On Strava, or The Things You Love Should Love You Back

Posted on 19 May 20204 July 2021 by cosmo

[there is a much more concise version of this on Medium’s OneZero publication] Strava, the since-forever social fitness service, announced yesterday that a number of features previously available for free to any user were being transferred instead into the company’s paid offering. The Internet responded as you might expect, everyone seems to have a hot…

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About the Author

a headshot of Cosmo Catalano

Best known for his How The Race Was Won® video series, Cosmo Catalano began blogging about pro cycling from a bike shop in 2005. Between then and now, he's designed cycling infographics, built cycling web apps, and supplied cycling content to print and broadcast media, all in the name of backing up his near-endless criticism with proof that it can be done better. He complains about cycling on Twitter at @Cyclocosm.

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