$28 in hosting overage charges—that’s what the traffic bump from my hastily-assembled Strava piece cost me. (Tip Jar is over on right for desktop, bottom of the page for mobile.) Strava’s Communication Breakdown My point was not that the business is imploding (it isn’t) but that their messaging in response to price-hike blowback was whole-cloth…
Tag: Strava
Did Strava’s Price Hike Response Reveal its Business is Imploding?
Strava revealed a startling number to The Verge. As a long-time user, I’m really hoping its a typo.
Strava Needs To Start Backing Up Its Inclusive Marketing Claims
Last week, a sponsored Strava Instagram post with adaptive athletes caught my eye. It’s a pitch for the company’s new Group Challenges feature, and powerfully highlights how the service can eliminate barriers between athletes, regardless of differences in sport, geographic location, or physical ability. The post’s message is one of inclusivity, something that’s been present…
On Strava, or The Things You Love Should Love You Back
[there is a much more concise version of this on Medium’s OneZero publication] Strava, the since-forever social fitness service, announced yesterday that a number of features previously available for free to any user were being transferred instead into the company’s paid offering. The Internet responded as you might expect, everyone seems to have a hot…